Founder & Chief Executive Officer
Dr. GaetanoLo Presti, PhD
Economist, strategist and originator of Contemporary Marketing. Founder and director of Lo Presti - Business & Marketing Strategies and the Lo Presti Institute of Research, Technology and Innovation.
Profile
A multidisciplinary economist and strategist working across business, policy and technology.
Dr. Gaetano Lo Presti, PhD — known to colleagues and audiences as Dr. G. — is widely regarded as the originator of Contemporary Marketing — a practical framework that connects data analysis, behavioural and neuroscientific insight, and artificial intelligence to the way organisations build trust, earn attention and create commercial action.
He founded Lo Presti - Business & Marketing Strategies to bring together disciplines that are often managed in isolation: business strategy, marketing, organisational performance, technology, intelligence and implementation. Delivery is company-led and multidisciplinary, shaped around the specific decision a leadership team needs to get right.
Alongside the consultancy, Dr. Lo Presti, PhD is founder and director of the Lo Presti Institute of Research, Technology and Innovation, a registered charity dedicated to advancing education, research and innovation in science, technology and public understanding.
His advisory work spans companies, government bodies, institutions and political organisations, with a focus on economics, marketing and communication, defence, artificial intelligence and emerging technologies.
Education & credentials
Formal training across economics, marketing and international studies.
PhD Marketing
Doctoral research in marketing theory and practice.
MBA
General management, finance, leadership and organisational decision-making.
MSc Marketing
Advanced study of market behaviour, strategy and measurement.
BSc Economics
Economic theory, policy analysis and quantitative methods.
BA (Hons) International Studies
International relations, political economy and cross-border analysis.
Economist
Advisory and analytical work grounded in economic reasoning.
Research & innovation
Lo Presti Institute of Research, Technology and Innovation
Dr. Lo Presti, PhD is founder and director of the Lo Presti Institute, a registered charity established to advance education, science and community development through research, training and the dissemination of knowledge in technology and innovation.
The Institute brings together international experts to publish research, foster collaboration and support public understanding of emerging fields — from artificial intelligence and data science to security, governance and economic development.
Registered charity advancing education, research and public understanding.
Published work
Contemporary Marketing: AI, Data Analysis, Neuroscience
The book sets out the thinking behind Contemporary Marketing: understand the human decision first, use technology with discipline, and connect evidence to meaningful commercial action. It examines how AI, data and neuroscience can improve strategy without replacing judgement, ethics or empathy.
The existing company website describes the title as a UK Amazon bestseller. A direct retailer listing was not available to verify during this migration, so this profile presents the published work without an unsupported sales claim.
Explore the Contemporary Marketing methodA focused first conversation
Discuss a consequential business decision with Dr. Lo Presti and the Lo Presti team.
Tell us the objective and the constraints. We respond with a considered view, a realistic scope and the specialists who would lead the work.